Web Design – Choosing the Right Company

When looking for a web design company for your business, there are a few things you should know before accepting the lowest bid.  The old adage “you get what you pay for” certainly applies in this case.

So you are not disappointed with the final product you need to do some homework.  Look through your potential web design company’s portfolio to make sure it fits with the direction you want to take your company. Ask for references, especially if they have done any work for a company who is similar in product or service as yours.

The devil is in the details – make sure there is attention to the small things.

  • Do they use page titles?
  • Is every page creative and unique but consistent with the design?
  • Are the pages easy to understand and user friendly?

Don’t be afraid to ask questions if you don’t understand some of the lingo. The internet is an ever-evolving beast and it’s hard to keep up with it all. It can be scary even for the people who keep up with it professionally.

Going into the process, have your bottom line in mind. Price is always important especially if your budget isn’t huge.  But again, don’t just choose the lowest proposal.  Often in the world of web design, the worst choice you can make is to go with the cheapest bid.  Check your marketing and advertising budget and see what’s working and what’s not.  If you’ve been placing advertisements in the newspaper or on billboards but you aren’t seeing a return on your investment, there’s some potential money that can go into your web design budget.

Make sure you know what the cost of maintenance will be, too, and who will be doing it.  Maintaining a website is like maintaining a car. Sure you can run it for a while without putting air in the tires, changing the oil, or making sure all of your fluids are topped off, but sooner or later there will be problems.  Websites are the same way – updating the platform, themes and plugins ensures your website works with the ever evolving updates to browsers, mobile devices, hardware, and software.

Be sure your web design company is a good listener.  You want someone who takes the time to hear your ideas and offers solutions on how they plan to solve any concerns you may have.

Choosing the right web design company is important.  With more and more brick-and-mortar businesses losing to online retail, you want to make certain your online storefront does its job.  Also keep in mind that over 80% of all purchases start online.  Make sure your web design works as hard for your business as you do.